Digital Cultures of the future
Utophian Views of Adverts
Education
is interactive, blurring the lines between reality and augmented reality. Most
of all education if fun.
Ask any child whether they’d prefer that type of
education envisaged in the adverts to sitting in a classroom. Communication is
instant, ubiquitous, always on. Following the trend from where communication
has come from technologically, this seems like a natural progression. The view
of the future of technology shown in these adverts is obviously utopian, where
everyone is happy, the technology being one of the causes of this happiness. Deterministic view again!
Dystopian View
To me The
3rd clip “sight” has the same theme as the adverts, that of “augmented
reality”, except that it takes a more dystopian view, where the game becomes
more important than the real life social situation. The technology is directing
the actions of the “player”, so is the real life interaction any more real than
if this were a online artificial relationship? With Google Glass and a few
other similar inventions this clip doesn’t seem that far off and has definitely
caused me to question my utopian view of future digital cultures as well as to think more about gamification of education.
Ask any child whether they’d prefer that type of
education envisaged in the adverts to sitting in a classroom. Communication is
instant, ubiquitous, always on. Following the trend from where communication
has come from technologically, this seems like a natural progression. The view
of the future of technology shown in these adverts is obviously utopian, where
everyone is happy, the technology being one of the causes of this happiness. Deterministic view again! 
ReplyDeletethank you for sharing such a useful information.